BFCP-A-2: Add mod323 to the BFC

Proposed: July 30, 2022

Status: Passed

Link: Snapshot (misspelled as mod223 on Snapshot)

• Proposer
• Quorum
• Background
• Past Contributions to Beanstalk
• Role
• Payment
• Commitment

Proposer

mod323

Quorum

25%: 53,332,329 Stalk

Summary

Add mod323 to the Beanstalk Farms Committee (BFC) and hire them as Marketing Lead.

Background

I have a background in engineering and worked as a technical consultant for a tech company and later as its regional sales manager. I then co-founded and bootstrapped a retail and distribution company to ~$10M ARR and 50+ employees during which I wore different hats from sales, marketing, business development and general management.

Past Contributions to Beanstalk

I’ve been an active contributor to Beanstalk since December 2021 starting as Partnerships Lead and then as Marketing Lead. During this period I:

• Planned Beanstalk’s marketing strategy post-exploit from crisis management to Replant.
• Drove the Beanstalk Farms partnerships strategy, either through independent efforts or the appointed agencies (Cre8r and Luna), and managed the relationships.
• Reached out to content creators to create content around Beanstalk.

Role

My role as the Marketing Lead will be to:

• Manage Beanstalk Farms’ overall marketing strategy.
• Plan and create content around Beanstalk to raise awareness and educate existing Farmers
• Manage Beanstalk Farms’ content channels (blog, podcast and newsletter)
• Run Beanstalk Farms’ social channels (mainly Twitter and YouTube)
• Manage Beanstalk Farms’ current PR engagement with TASC, the firm that we have worked with to land articles in CoinDesk, The Block, etc
• Plan appearances (AMAs, podcasts, spaces etc)
• Host Beanstalk University class discussions
• ​​Plan events and conferences that Beanstalk Farms can attend

Payment

20,000 Beans/month, paid twice per month, starting from the Unpause conditional on Beanstalk Farms being funded by the DAO via future BIPs.

Commitment

Full-time (40+ hr/wk).